Michael Haenlein and Andreas Kaplan
Frequently, when a technique reaches mainstream use, it is no longer considered artificial intelligence; this phenomenon is described as the AI effect, which occurs when onlookers discount the behavior of an AI program by arguing that it is not real intelligence. As the British science fiction writer Arthur Clarke once said, “Any sufficiently advanced technology is indistinguishable from magic.” Yet when one understands the technology, the magic disappears.
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